Conversation with Assistant Music Director and On-Air Host Carmel Holt and JBFC programmer Karen Sloe Goodman
Filmed with extraordinary access over more than two years, May It Last is a deeply intimate and revealing look at the Avett Brothers. It charts the Grammy-nominated North Carolina band’s decade-and-a-half rise as well as their 2016 collaboration with famed producer Rick Rubin on the critically acclaimed album True Sadness. Using the recording process as a backdrop, the film depicts a lifelong creative partnership put to the test as band members undergo marriage, divorce, parenthood, illness, and the challenges of the music business, and also just have fun together. Ultimately, this warm film is more than a concert documentary—it’s a captivating, music-filled meditation on family, love, and the passage of time that “shows that music doesn’t need turmoil to be compelling” (Indiewire). Winner of the Audience Award at SXSW.