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Brand Yourself: Get Savvy About Social Media

MARKETING *Please Note: This course is now FULL, please add your name to the WAITLIST

Are you starting a new business venture and feeling overwhelmed by the choice of social media channels you could use to market your services? Or maybe you’re a freelance arts professional who could benefit from advice on how to present yourself and your work in a targeted way. Perhaps you are just starting out as a marketing professional, or you’re a career-changer looking to get a handle on the evolving landscape of social media marketing. This class is for you!

  • Explore the features of popular platforms including Facebook, Twitter, Instagram, and Pinterest, and choose the right ones for your purpose.
  • Create a social media strategy, and learn to measure your efforts.
  • Devise a content mix. How much direct marketing versus content marketing will you create and share?
  • Learn about analytic tools that will save you time and help you measure your return on investment.
  • Taught by JBFC faculty member Theresa Dawson.

 

5 Mondays, Feb. 26–Mar. 26
5:30–7:30 pm
Class size: 8

$250/225 (JBFC members, Film Family level and above)
Nonmembers will be charged a $20 registration fee.